Taking a Look at the New LinkedIn Stories Feature!

We knew it was coming…Stories on LinkedIn…just not when.  Well, turns out the new feature was just launched on September 24th as part of a major redesign of the entire LinkedIn platform.  Along with making the LinkedIn experience easy, inclusive, enjoyable, and putting the community front and center, they have added a more human way of sharing with Stories.  Here’s […]

Sell the sizzle, not the steak!

It’s a principle that goes back more than 75 years, but remains applicable to this day- don’t sell the steak, sell the sizzle. I’m going to let Elmer Wheeler explain in this two minute video from 1947 and then we’ll get back to it. Take a look at the following two pictures and tell me which one would get you […]