Sell the sizzle, not the steak!

It’s a principle that goes back more than 50 years, but remains applicable to this day- don’t sell the steak, sell the sizzle. I’m going to let Elmer Wheeler explain in this two minute video from 1947 and then we’ll get back to it. Take a look at the following two pictures and tell me … Read more

Entertainment Musings 5/8/17, including FCBD and Dark Tower reax

It was a busy week for the website last week, including reaction to some new trailers that dropped and a few reviews of advance copies of Free Comic Book Day (FCBD) comics, one of my favourite times of year! I gave top marks to the Guardians of the Galaxy/The Defenders double-header, good scores for the … Read more

Entertainment News 4/24/17, including Henry Cavill on the set of #MI6

It’s a slow news week over here at  Director Chris McQuarrie shared a photo of Henry Cavill and Tom Cruise from the set of Mission: Impossible 6, currently filming in Paris.  It was the first photo of the two of them together on set since production started. I added a bunch more old articles … Read more

Entertainment News for 4/17/17, including Thor and Star Wars

Last week was a great week for trailer drops!  Earlier in the week we got a new Thor: Ragnarok trailer that was lighter and more colorful in tone, much like a Guardians of the Galaxy kind of trailer.  Cate Blanchett looked great as the villain and we got glimpses of Jeff Goldblum’s character and a … Read more

Entertainment News 4/10/17, including Transformers and Superman

Just a few new posts this week in the entertainment world.  Justice League director Zack Snyder shared a photo he took of Henry Cavill from his first Man of Steel screen test in 2011 last week.  In it, Henry can be seen wearing the classic Christopher Reeve spandex suit.  I wrote a post about it, including … Read more