Category: Blog

  • Three Easy Ways to Optimize your LinkedIn Profile

    If you spend any amount of time on LinkedIn, then you need to be sure your profile is dialed in so that it can work for you, even when you’re not working on it. Here are a few simple tweaks you can make to optimize your profile and help it stand out. That way when…

  • LinkedIn Adds Laughing Emoji to Standard Reactions

    Finally! After months and months of pestering the LinkedIn folks to add a laughing emoji to their standard set of post responses, they heard us and have launched a smiley face reaction. In announcing the new feature, LinkedIn had comedian, actress, and multi-talented producer Mindy Kaling talk about it. “It’s time to get down to…

  • Here’s How to Add Links to Your Instagram Story (Without Having 10K Followers or Being Verified)!

    Great news from Instagram about the new link sticker feature, which replaced the swipe up feature previously used in the Story feature. After initially limiting the link sticker feature (and swipe up) to verified accounts and those accounts that had 10,000 or more followers, just last month, Instagram opened the link feature up to all…

  • Answering the Salary Expectation Question

    As a job seeker, I am constantly refining and updating my strategy, but when it comes to the salary expectations question, I have been fumbling lately to find the right answer when the company I am talking to has not provided a range ahead of time. My go to answer recently has been to mention…

  • Big Changes Coming to LinkedIn Stories!

    After almost an entire year in the wild, LinkedIn is pulling its Stories feature and sending it back to the shop for upgrades.  If you’re not familiar, Stories are LinkedIn’s way of allowing its users to share videos and images for a specified amount of time (usually 24 hours) before they disappear.  This is a…

  • LinkedIn Testing Conversational Features

    In recent weeks and months, LinkedIn has been making changes and testing features that would encourage and amplify the discussion and community aspect of the social platform.  These new features look to amp up the amount of content in the feed by eliminating or reducing the friction between deciding whether or not to post something…

  • Keeping your marketing on track with this North Star locator!

    These days you probably don’t have a lot of time for big grandiose marketing plans or the bandwidth to even accomplish everything you want to do. Maybe you are, like me, a company of one. You need to do things to make money for your company, but you also need to do the things that…

  • Curating an Interesting and Useful LinkedIn Feed

    If you are not constantly adding new sources of information to your LinkedIn feed, then you are missing out on interesting and useful articles and posts.  Keeping your LinkedIn feed updated and modern keeps you in touch with the latest trends as well as letting you know what your network is up to.  It takes work, but…

  • 5 Tips for Keeping your Social Media Brand Lean and Mean

    If you’re a small company or a business that doesn’t have a marketing department or person or if you have an intern or your sales manager doing marketing “when they have time”, then you probably aren’t fully taking advantage of social media and marketing for your brand.  Not to fear, though.  There are some things…

  • A Quick Brand Management Checklist to Make Sure You’re on Point

    You probably know that keeping a consistent brand voice across all your platforms, website and social included, is super important.  You may also not know where to start if you are a company of one or if you have not had the time or inclination to make sure you’re being represented in the best possible…