Author Heidi McVay
Heidi McVay is a former teacher and creator of the successful Predator series, originally written under the name H E McVay. Known for her snarky sense of humor and sharp tongue, her first book was released in 2007 by LiquidSilver Books.
I was hired to audit her website and all social media for brand alignment and create a content strategy with the end goal of increasing book sales. Had a secondary goal of increasing engagement and audience on her social media channels.
Using engagement and growth techniques, I grew her Twitter account by almost 3500% over the space of a month. I also increased traffic to her Amazon Author Page by 200% in the first two months.