5 Tips for Keeping your Social Media Brand Lean and Mean

If you’re a small company or a business that doesn’t have a marketing department or person or if you have an intern or your sales manager doing marketing “when they have time”, then you probably aren’t fully taking advantage of social media and marketing for your brand.  Not to fear, though.  There are some things you can do if you’re […]

Sell the sizzle, not the steak!

It’s a principle that goes back more than 75 years, but remains applicable to this day- don’t sell the steak, sell the sizzle. I’m going to let Elmer Wheeler explain in this two minute video from 1947 and then we’ll get back to it. Take a look at the following two pictures and tell me which one would get you […]