Category: Blog
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Crafting a Great LinkedIn Connection Request
The debate on whether or not to include a note when sending a connection request on LinkedIn has been raging for some time, but in my opinion, is a no brainer. Always, always, always include a note. Not only is it proper etiquette, but it can increase your chances of successfully connecting by a huge…
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Sell the sizzle, not the steak!
It’s a principle that goes back more than 75 years, but remains applicable to this day- don’t sell the steak, sell the sizzle. I’m going to let Elmer Wheeler explain in this two minute video from 1947 and then we’ll get back to it. Take a look at the following two pictures and tell me…