Category: Blog

  • Stories Comes to LinkedIn Business Pages

    LinkedIn launched their version of the Instagram Story a few weeks ago, called Stories.  I wrote about it HERE, including some things I’d like to see included in upcoming revisions.  As of yesterday, it seems that Stories are now available to some LinkedIn Page owners, myself included, in addition to your LinkedIn Profile.  It’s not…

  • Crafting a Great LinkedIn Connection Request

    The debate on whether or not to include a note when sending a connection request on LinkedIn has been raging for some time, but in my opinion, is a no brainer.  Always, always, always include a note.  Not only is it proper etiquette, but it can increase your chances of successfully connecting by a huge…

  • Taking a Look at the New LinkedIn Stories Feature!

    We knew it was coming…Stories on LinkedIn…just not when.  Well, turns out the new feature was just launched on September 24th as part of a major redesign of the entire LinkedIn platform.  Along with making the LinkedIn experience easy, inclusive, enjoyable, and putting the community front and center, they have added a more human way…

  • Sell the sizzle, not the steak!

    It’s a principle that goes back more than 75 years, but remains applicable to this day- don’t sell the steak, sell the sizzle. I’m going to let Elmer Wheeler explain in this two minute video from 1947 and then we’ll get back to it. Take a look at the following two pictures and tell me…