If you’re a small company or a business that doesn’t have a marketing department or person or if you have an intern or your sales manager doing marketing “when they have time”, then you probably …
Tag: marketing tips
Sell the sizzle, not the steak!
It’s a principle that goes back more than 75 years, but remains applicable to this day- don’t sell the steak, sell the sizzle. I’m going to let Elmer Wheeler explain in this two minute video …