Tag: tai freligh

Sell the sizzle, not the steak!

It’s a principle that goes back more than 75 years, but remains applicable to this day- don’t sell the steak, sell the sizzle. I’m going to let Elmer Wheeler explain in this two minute video …

Coastal Enterprises finds opportunities amid coronavirus pandemic

Many composites suppliers and fabricators have faced challenges over the past several months as a result of the coronavirus pandemic. High-density tooling board supplier Coastal Enterprises Co. (Orange, Calif., U.S.), a privately-owned company with about 25 employees, …