The TikTok Newbie’s Guide to Success: How to Grow Your Account

“How can I grow my new TikTok account?” 🤔

It was a question a friend had asked me. They had joined that week and had no content posted yet and no idea how to TikTok. Having been on the platform for a few years at that point, I had some advice to give them to avoid the mistakes that I made. I had spent too much time lurking before I decided to start posting and I wish I had just jumped in and started experimenting sooner. You can’t learn and grow if you’re not trying. I boiled down my experience and put it into six actionable tips to grow their new TikTok account. Check them out below and leave a comment if you found this post helpful!


1️⃣ Make sure your bio is completely filled out and lets people know exactly what you are about.

2️⃣ If you are a business, make sure your profile picture is easily readable and lets people know what you are about.

3️⃣ Pick a niche and find your people.

4️⃣  Compile a list of relevant hashtags and search them every day for users and content.

5️⃣ Get active and comment on relevant posts.

6️⃣  Post a few times a week or at least once a week.

If you’re not active on TikTok and have nothing to offer people when they find you, you won’t build up anything.

Videos that are overproduced and heavily filled with graphics don’t do well. Toss up that seven second funny video that took you five minutes to put together and then move on.

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How do you grow your community on TikTok?  Drop a comment below and let us know!

Tai Freligh is the Chief Social Media Strategist for Life Happens In Between, a marketing agency based in Huntington Beach, California. LHIB provides consulting services for social media, marketing, branding, and content creation.

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