Category: Blog

Stories Comes to LinkedIn Business Pages

LinkedIn launched their version of the Instagram Story a few weeks ago, called Stories.  I wrote about it HERE, including some things I’d like to see included in upcoming revisions.  As of yesterday, it seems …

Crafting a Great LinkedIn Connection Request

The debate on whether or not to include a note when sending a connection request on LinkedIn has been raging for some time, but in my opinion, is a no brainer.  Always, always, always include …

Sell the sizzle, not the steak!

It’s a principle that goes back more than 75 years, but remains applicable to this day- don’t sell the steak, sell the sizzle. I’m going to let Elmer Wheeler explain in this two minute video …